Vacant job

Area Sales Manager

Forsstrom High Frequency AB

Do you want to take full business responsibility for one or more of Forsstrom's strategically important industrial markets and work with technically leading solutions in international business?

Forsstrom is now looking for an Area Sales Manager with a clear sales focus and strong technical understanding, who will develop and drive our sales in international markets within our global offering.

About the role

The role of Area Sales Manager is fundamentally commercial – you are a salesperson. Using technology, relationships, and business acumen as tools, you are responsible for creating growth, building long-term customer relationships, and developing our agent and distributor network.

You work closely with customers, agents, and internal functions and are a central link between market needs and Forsstrom's solutions. The role combines active sales, technical consulting, and strategic marketing responsibility.

• Unit: Marketing / Sales
• Reports to: VP Marketing & Sales
• Location: Sweden (frequent international travel required)

Your main responsibilities

Business and market responsibility

• Responsible for sales and business development within the assigned market/region
• Build, develop, and manage relationships with customers, agents, and distributors
• Work systematically with marketing plans, pipeline, and long-term growth

Active sales

• Drive customer dialogues from needs analysis to completed business
• Conduct customer visits, independently and together with agents
• Identify new business opportunities and convert them into concrete deals

Quotation work and follow-up

• Prepare technically and commercially sound quotations
• Ensure that the customer's needs are clearly reflected in the offer
• Work systematically with quotation follow-up and statistics

Technical support and consulting

• Act as technical support to customers and agents
• Contribute with solution proposals in project and application discussions
• Represent Forsstrom's technical competence in a businesslike manner

Trade shows and marketing activities

• Actively participate in trade shows, customer events, and marketing activities
• Contribute to planning and execution together with agents and partners
• Professionally represent Forsstrom on-site

Your profile

Background and experience

• Technical education or equivalent work experience
• Several years of experience in international machinery sales
• Documented ability to drive business and achieve sales targets
• Experience working through agents and distributors is an advantage

Languages and systems

• Fluent in Swedish and English, both spoken and written
• Additional languages are an advantage
• Good knowledge of the Office suite
• Experience with business systems, preferably Monitor, is a plus

Personal qualities

• Business-driven, self-motivated, and structured
• Relationship-building with a clear sales focus
• Confident in technical dialogues with customers
• Accustomed to working internationally and traveling for work

Responsibilities and authority

You are responsible for ensuring that work is conducted to achieve the best possible business results, in line with applicable laws, agreements, and Forsstrom's policies and guidelines.

The role entails the authority to initiate and implement measures to achieve set goals within given financial frameworks and to act in case of deviations.

Why Forsstrom?

At Forsstrom, you will:

• Have clear business responsibility within one or more strategically important markets
• Work with world-leading technology and a strong international brand
• Be part of a long-term investment where sales, technology, and after-sales are interconnected
• Join an organization that combines entrepreneurial spirit with structure, quality, and technical leadership

To handle your application efficiently, we ask you to send an email clearly stating which role you are applying for.

Please send your application to:

[email protected]

Robert Forsström